Partners Team Up to Wear Red and Promote Cardiovascular Health


In addition to working directly with healthcare providers throughout our five-state Quality Innovation Network, Quality Insights also partners with organizations with which we share goals. As part of our Cardiac Health initiative, our team of healthcare professionals works to increase compliance with the Million Hearts® initiative’s ABCS of heart health – Aspirin when appropriate, Blood pressure control, Cholesterol management and Smoking cessation.
While American Heart Month is an ideal time to promote preventive Go-Red-Day.jpgcardiovascular health practices, Quality Insights and its partners in West Virginia decided to kick off the month-long observance on Go Red Day, which is held nationally on the first Friday of February each year.
The purpose of Go Red Day is to raise awareness about cardiovascular disease and save lives. With this goal in mind, Quality Insights invited some of its regional partners to come together to plan an event for the public. Partners at Thomas Memorial Hospital, the American Heart Association and the West Virginia Bureau for Public Health all expressed interest in holding a Go Red Day event and planning began immediately.
After weeks of meetings and discussions, the group decided to hold a morning event that would feature free blood pressure and cholesterol screenings, resources to help attendees maintain a heart healthy lifestyle and guest speakers to underscore the importance of cardiac health. Thomas Memorial in South Charleston proved the ideal setting, so the group set to work finalizing logistics and distributing press releases, flyers and media alerts to promote the event.
Focusing on the theme Know Your Numbers, in relation to blood pressure and cholesterol, speakers included Lisa Hamrick, West Virginia American Heart Association Board Chair and heart survivor as well as Rahul Gupta, MD, MPH, FACP, Commissioner of the West Virginia Bureau for Public Health and State Health Officer.
About 75 people attended the free event and of those, about 20 took advantage of the screenings. When one young woman in attendance mentioned that she had a stroke a few months ago, Quality Insights team members encouraged her to get her blood pressure and cholesterol checked. After getting the screenings, she reported that her blood pressure reading was high and that she was going to contact her physician for further instructions.
“This was a wonderful community event,” said Quality Insights State Task Lead Carla VanWyck. “These organizations really came together to improve health in our local community and we hope the messages that attendees heard will help them make heart healthy decisions for the long term.”